AT&T Branded Experience Design
Inspiring the masses to discover a Connected Life
AT&T opened a pinnacle retail flagship at the coveted address of One Union Square in San Francisco. More than twice the size of any other store, we were tasked to create an interactive brand experience around AT&T’s investment in IOT (the Internet of Things). An 18-month research and strategy project uncovered key consumer insights. Among them – most find new technology to be either intimidating or unnecessary. Our challenge was to break down barriers and focus on familiar, low-commitment entry points to seed their interest.
Home is the hub of a Connected Life – so a living room and kitchen welcome you into the space. Six multi-screen experience zones use video and proximity sensors to invite consumers to engage. Simple, intuitive UI lets users opt-in to view DIRECTV content or short :15 to :45 second animations on topics of interest. In the multi-media kitchen, consumer insights focused storytelling on three benefits: to make life easier, solve problems and do amazing things.
Two over-sized, touch-enabled storybooks explore the high-level benefits of an automated home and the smart city of the future. Technology solutions are improving security, efficiencies, staffing, traffic flow, parking and more.
Two multi-media pods provide additional videos, infographics and custom games on AT&T community initiatives. In all, more than 100 pieces of original content were created and programmed to tell the Connected Life story. AT&T Brand Ambassadors report dwell times of 7-12 minutes per experience with consumers sharing surprise and delight about learning something new about AT&T and their role in the IOT movement.
Absolut Elyx Campaign
Introducing the first luxury vodka, meant to drink neat.
Vodka is typically defined as neutral – making it popular in mixed drinks. The introduction of Absolut Elyx, the world’s first single estate luxury vodka, required a shift in perception. In addition, the high-end pour was only available at exclusive bars and upscale restaurants in select cities. We developed a positionoing and messaging strategy to reach young, affluent jet-setters – drawing them in with the hand-crafted copper distillation process.
Banner ads and a rich-media video ran on Condé Nast websites including Vanity Fair, Style and Details.
To attract young affluents at CES in Las Vegas, we created bus wraps with copper and reflective vinyl to shimmer in the glow of the strip. Content was created for a 3-panel video wall and digital billboard at various locations around the city.
We developed a microsite – findelyx.com – where consumers were directed to distributors of the limited-availability spirit in their city, and given location specific cocktail recipes to reward their curiosity.
Shop! In-Store Communications Award: Gold
Individual Element: AT&T 1 Powell
A multi-screen experience zone at AT&T’s San Francisco flagship educated and inspired visitors about the possibilities of IOT technology. We were recognized for both the design of the space and the content it presented.
COLE HAAN POP-UP CUSTOMIZATION
STEERING REAL-TIME CUSTOMIZATION AT RETAIL
Cole Haan was looking to provide customization of the popular Driver Shoe silhouette at retail. The process would need to be simple and engaging for the consumer, all in a compact footprint.
Customization is about choice, so the pop-up experience would need to educate consumers on their options. An app was created for shoppers to view design inspiration and a staff member was on-site to assemble each personalized pair. Specialized tools fit inside the table for easy access and quick clean-up when not in use.
BREVILLE SOCIAL CAMPAIGN & GIFT GUIDE
HOLIDAY TRADITIONS CONNECT PEOPLE AND PRODUCTS
The holidays are a season of giving! Our assignment was to create a social campaign that pushed to Breville’s first ever online Gift Guide.
The focus was to “Celebrate Holiday Moments” around the world with good people and great food. Animations drew connections between locations, dishes, lifestyle moments, and product – amplifying and celebrating global holiday traditions.
You don’t have to be a chef to appreciate the power and precision of Breville products. To help shoppers identify gift ideas for people on their list, products were grouped into categories like: the Perfect Host, Caffeine-Obsessed, Health Nut and more.
In the tradition of giving, we shared more than product photos. A simple click expands an image to include a traditional holiday recipe, creative gift wrapping ideas or a detailed product description.
AT&T INTERACTIVE WINDOW
PUT YOUR OWN TOUCH ON VAN GOGH’S FAMOUS WORK
Van Gogh’s three versions of the painting ‘Bedroom at Arles’ were brought together for the first time in North America at the Art Institute of Chicago. This unprecedented union was chosen as the subject for Project Windows 2016 – a design contest for retailers on Michigan Ave. While each painting has slightly varying versions of the setting, the most impactful difference is the drastically changing expression of color from one painting to the other. We focused in on this attribute to create an interactive window, allowing passersby to touch the glass and change the colorscape of various elements of the iconic painting. The AT&T window won in three categories: People’s Choice Award, Art Institute Award, and Most Interactive Award.
GOLD A•R•E• AWARD
EXPERIENTIAL AREA IN RETAIL DESIGN: AT&T JOURNEY OF INNOVATION
Utilizing over 600 pieces of archival video, 137 years of documents, and countless artifacts, the Journey of Innovation leads visitors down an unparalleled path of exploration. The space features many interactive and award winning components, including a massive installation of the first words ever uttered through a telephone from Alexander Graham Bell to his assistant, “Come here, I want you.” We developed a series of interactive experiences to entertain and educate consumers about AT&T’s longest standing commitment – innovating for human progress. Through infographics, interactive 3D photography, and gaming, we dove deep into disaster relief, distracted driving prevention, crowdsourced innovation, education reform, and women in tech.
Nordstrom x Nike Takeover
An ode to Air Max.
In 2017, Nike celebrated 30 years of the iconic Air Max shoe at select Nordstrom locations in Chicago, Vancouver, Toronto and the Seattle flagship. A week-long retail takeover brought the concept of air to life, inside and outside the store. Creative merged the technology behind the Air Max, with the style statements made by those who wear the iconic shoe. The entire initiative took just four weeks from the initial kick-off meeting – through strategy, creative, production and installation in four cities, all on the same night. Images were shared across social channels with tags: #nordstromxnike #nikeairmax.
Northwest Regional ADDY Award: Gold
ABSOLUT ELYX LAS VEGAS STRIP LAUNCH
New work for Absolut Elyx hit the Vegas strip during CES in January. A digital billboard, 4-panel video wall and bus wraps raised awareness for the single-estate luxury vodka – available at high-end clubs in Sin City. An interactive campaign is also running on Conde Nast websites – pushing to a custom microsite.
Northwest Regional ADDY Award: Gold
GIANT JENGA
As part of an event, an oversized, 4-foot tall Jenga game was created and etched with information about our work and our clients. We tied prizes to certain bricks so even when the tower fell, participants left happy.
Wildlife Blocks Identity & Website
Artful, industrial space beckons PDX creative community
Casual, creative, communal – these words describe Portland and the new identity and website for the hyper-local Wildlife Blocks in Northeast PDX. Designed to differentiate from traditional office space – the work embraces an authentic Pacific Northwest vibe.
The identity system includes two buildings and adjacent parking space with leasing information for each available space.
A culture of creativity is shared by the tenants of the Wildlife Blocks – with links to each company’s website and a list of neighborhood haunts for shopping, dining and entertainment.
MALIBU CAMPAIGN
MALIBU LAUNCHES NEW GRAB-N-GO CANS WITH A SOCIAL FOCUS
Malibu was entering a new category with their first ready-to-drink offering that would merchandise on the beer aisle. We develop a positioning strategy and creative campaign with multiple entry points to raise awareness and induce trail in consumer markets.
We created a social gaming platform powered by Instagram – called the Official State of Summer. We asked people to post pictures of summer in their state with #malibucans #yourstate (e.g. #iowa) for a chance to win weekly prizes and help their home turf earn the title: Official State of Summer.
We took over Malibu’s social channels, posting to incentivize gameplay with weekly prizes and involved followers via retweets and Instagram comments to boost engagement. All entries were aggregated on a custom site – officialstateofsummer.com – where consumers could search images by State, Leaderboard, and likes. We created custom video content and downloadable ringtones for sharing.
Event activations at Spring Break in Panama City and Lake Havasu raised awareness and promoted game play with poolside drink samples swag – including a pair of bracelets with a note to keep one, and give one to a friend.
Several different states were in the running, including Alaska for a full week. In the end, sunny CA was named the Official State of Summer. The website transformed to celebrate all things California – including photo entries, Instagram player profiles and a list of favorite beaches, outdoor adventures, concert venues, watering holes and more.
Big Brothers Big Sisters Campaign
Calling a community to action: It’s Big Time.
Education is a global crisis – affecting not only the future of our children, but the economic and social stability of our communities and our world. That’s why we got involved with Big Brothers Big Sisters. When a child has a positive adult influence in their lives, they get the support, advise and encouragement they need to reach their full potential.
We did a deep dive with research, strategy and positioning. Creative focused on raising awareness and funds; and helping to recruit volunteer BIGS with the rally cry: It’s Big Time. A small business kit encouraged local companies to pledge an annual gift. Local banks and grocery stores solicited $1 donations from the public and posted graduation caps to show progress.
The response was BIG TIME. What could be bigger? The Hopscotch World Record. We created an event for BIGS, KIDS, and hundreds of community members to hop into the record books, onto local news coverage and across social media.
Northwest Regional ADDY Award: Silver
Retail: AT&T 1 Powell
Acknowledging the best in the advertising industry, the ADDY’s are the largest and most representative competition nationally. Our work for AT&T’s San Francisco flagship was recognized at the regional level for game changing design at retail.
The Art of Shaving Activation
Drawing a crowd for the launch of the Chelsea Collection.
To build hype for the launch of the Chelsea Collection – the first razor, brush and stand made exclusively by The Art of Shaving – we created activations in New York, Boston, Miami, Seattle, San Francisco and other major cities.
Artists used retail windows as a transparent canvas – illustrating scenes from inside the store. The live illustrations drew shoppers inside, where they were greeted with a hot towel, the first step in a perfect shave. Experts were on hand to personalize interactions based on an individual’s skin type, hairstyle and grooming routine.
NIKE POP-UP
NIKE ENERGY EVENT LIGHTS UP NBA ALL-STAR WEEKEND
Hype was generated for weeks and the Nike All-Star energy event delivered. Four domes lit up the night sky at the legendary corner of Hollywood and Vine with tributes to the game, its players, and loyal followers. Surface projections mapped Kobe Bryant’s highly anticipated feature film, “The Black Mamba.”
Three distinct areas were inspired by local neighborhoods; the streets of East LA, the surf culture of Orange County, and the glitz of Hollywood. Immersive experiences entertained onlookers while sharing stories of the game.
Deeper into the space, the new Kobe 6 was showcased on a wall surrounded by each individual Air Force One style to see play during an All-Star game. Placed adjacently was a retail customization zone where consumers could make Nike product their own.
The final experience zone was a half-court where the hoops were hot with 3-point and slam dunk competitions. At the top of the key was an ode to Nike and the styles that saw hardwood.
The space was hailed as "one of the biggest events off the court" generating media coverage and social engagement for weeks following the games.
Nike Product Launch
Kicking a new ball to soccer fanatics in South America.
On any surface, in any weather, in any barrio – the Nike T90 Tracer Doma is said to be the world’s most deadly accurate soccer ball. Few can appreciate it like the athletes and fans of South America where soccer borders on religion. Nike put the T90 Tracer Doma in play as the official ball of the Copa Barrio (Neighborhood Cup) tournament.
We built a retail program to highlight product technology and design. The take-over included dedicated floor space, pedestals and light boxes reflecting the pattern on the ball. The program commanded attention in windows and storefronts, and scaled to suit retail footprints. Today, the T90 Tracer Doma can be seen in neighborhoods across the continent.
Shop! In-Store Communications Award: Gold
Individual Element: AT&T 1 Powell
A multi-screen experience zone at AT&T’s San Francisco flagship educated and inspired visitors about the possibilities of IOT technology. We were recognized for both the design of the space and the content it presented.
Starbucks Strategy
Create a local consumer experience for a global retail network.
Starbucks is a mega-brand with thousands of locations around the world. Yet they offer one of the most personalized products on the market. Drink customization varies widely by size, number of shots, flavors, types of milk, hot or iced, and so on.
Despite its global brand status, Starbucks was looking to recapture the intimacy of a local coffee house. It’s where the brand started back when they were just a few cafés in Seattle. How could a brand experiencing massive growth provide a more personalized experience with a consistently great cup of coffee?
We provided strategic insights on culture and consumer behavior, then created a programming framework for each space. This allowed Starbucks stores, located just blocks from each other, to be viewed as individual cafés with different personalities that appeal to their consumers – without changing the architecture or retail footprint.
We find inspiration everywhere. Always curating. Layering information and ideas. Having access to what we love at all times is true freedom. It makes the work – if you call it that – better. Our culture is the magic. It’s not for everyone, and we’re good with that.
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10/30/2018
Twenty Four 7 Rebrands Campaign for Female Education
The brand refresh will help increase global awareness and visibility into the organization’s success
10/30/2018
Twenty Four 7 Rebrands Campaign for Female Education
PORTLAND, OR, October 30, 2018 – Experience design agency Twenty Four 7 has partnered with The Campaign for Female Education to align the organization’s brand identity with its core mission and the strategic role the brand plays in driving long-term social goals. In pursuing this brand refresh, Twenty Four 7 helped create clarity around the Campaign for Female Education’s vision, unity across its brand elements, and become more readily recognizable to both potential donors and the public at large.
The Campaign for Female Education is a well-known international nonprofit organization and has been on the ground in Africa for twenty-five years, educating more than 2.6 million girls and improving learning environments for 5 million children. The organization was founded with a mission to break the cycle of poverty and inequality by educating marginalized girls in sub-Saharan Africa, and empowering young women to become leaders and entrepreneurs.
This year marks the Campaign for Female Education’s 25th anniversary, and the nonprofit partnered with Twenty Four 7 to redefine its global identity in a manner that would amplify and drive clarity around the organization’s purpose. Twenty Four 7 conducted rigorous research into the awareness and understanding of the organization and found a disconnect between the short-hand “CAMFED” abbreviation being used locally and how that moniker was being interpreted at the global level.
“One of the biggest challenges nonprofits face is their lack of touchpoints to explain their brand. Organizations like the Campaign for Female Education don’t have physical products or services they can rely on to tell their story, and so their brand identity becomes the first interaction for the public—and potential donors—to learn more,” said Mimi Lettunich, president and executive creative director at Twenty Four 7. “Our work focused on evoking an at-a-glance emotional response that would drive deeper exploration into their mission, vision and success over the past two-and-a-half decades.”
Through this exercise, “CAMFED” would become fully replaced with “Campaign for Female Education,” and lay the foundation for all supporting brand enhancements, including:
- Real human features incorporated into the logo, creating a more life-like connection to the audience and the emotional bond between older graduates of the program and younger students who receive support to go to school
- New typography and color values to visually express the brand and celebrate the vibrancy and energy behind the movement for girls’ education in Africa
- A new hierarchy for their brand programs across five countries, such as the Campaign for Female Education Alumnae (CAMA), and how these are to be represented under the Campaign for Female Education brand
“Globally, the nonprofit landscape is extremely crowded, and there are many organizations worthy of support from the public,” said Lucy Lake, CEO of the Campaign for Female Education. “To be able to effectively communicate our purpose through our brand identity has been profoundly impactful for us. Twenty Four 7 has given the Campaign for Female Education the ability to express our mission in a wonderfully vibrant and meaningful way that resonates with our donors, volunteers, staff and collaborators.
For more information about Twenty Four 7 and its partnership with the Campaign for Female Education, or to speak with Mimi Lettunich, please contact Vanessa Horwell at vhorwell@thinkinkpr.com (305-749-5342 ext. 232) or Emily Bowe at ebowe@thinkinkpr.com (305-749-5342 ext. 246). For more information about Twenty Four 7, please visit twentyfour7.com.
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Twenty Four 7 is a data-driven creative agency that reimagines how customers experience a brand, and how brands use experiences to grow business. With offices in PDX and NYC, Twenty Four 7 builds business-transforming strategies and perception-changing creative that result in deeper customer loyalty and business growth for its clients. With over 20 years’ experience working alongside some of the largest brands in North America, Twenty Four 7 has a track record of building brand capital that sparks movements, changes landscapes and turns consumers to evangelists. To learn more, visit twentyfour7.com.
About the Campaign for Female Education
Supporting marginalized girls to go to school, succeed, and lead change
The Campaign for Female Education (CAMFED) is an international non-profit organization tackling poverty and inequality by supporting girls to go to school and succeed, and empowering young women to step up as leaders of change. CAMFED invests in girls and women in the poorest rural communities in sub-Saharan Africa, where girls face acute disadvantage, and where their education has transformative potential. The organization not only supports girls and young women through school, but also on to new lives as entrepreneurs and community leaders. To complete the “virtuous cycle,” and create sustainable change, graduating students become CAMFED Alumnae (CAMA), many of whom return to school to train and mentor new generations of students. Since 1993, the organization’s innovative community-led education programs have supported more than 2.6 million children to go to school in Ghana, Malawi, Tanzania, Zambia and Zimbabwe at more than 5,745 partner schools. In 2014, the Campaign for Female Education was recognized by the OECD for best practice in taking development innovation to scale. For more information, please visit www.camfed.org
08/27/2018
Twenty Four 7 Wins “Most Engaging” in Project Windows Competition
Flagship Store Transformed into 19th Century Portrait Studio in Support of Chicago Art Institute's John Singer Sargent Exhibition
08/27/2018
Twenty Four 7 Wins “Most Engaging” in Project Windows Competition
PORTLAND, OR, August 27, 2018 – Experience design agency Twenty Four 7 partnered with AT&T to help the company’s Chicago flagship store win “Most Engaging” in this year’s Project Windows design competition.
Project Windows is an annual celebration of the arts and industry of visual merchandising, where retailers along “The Magnificent Mile” (Chicago’s Michigan Avenue) transform their public-facing spaces to promote the Art Institute of Chicago’s featured exhibition. This summer, the work of American artist John Singer Sargent and Chicago’s Gilded Age graced both the museum’s halls and retailers’ storefronts.
While other brick-and-mortar stores depicted mannequins in period dress and lavish jewelry, AT&T and Twenty Four 7 offered an immersive experience, recreating John Singer Sargent’s nineteenth century studio with extravagant tapestries, columns, paintings, furniture and pillows.
“AT&T and Twenty Four 7 share a passion for connecting with and supporting the arts,” said Mimi Lettunich, president and executive creative director at Twenty Four 7. “We leveraged AT&T’s own innovative technology to reimagine the unique in-person experience of having your portrait painted by Sargent. The project had a distinctly digital focus, replacing canvas, paint and brushes with visitors’ personal digital devices.”
In the center of AT&T’s display—where Sargent would sit and paint his subjects—was a tripod equipped to hold a mobile phone. In front of the tripod stood a floating wall and a hanging frame with the center cut out, and ten feet out was an elegant couch and backdrop of curtains replicating those found in Sargent’s paintings. Spanning 20-feet, the forced perspective resulted in an optimal photo opportunity, encouraging each passerby to come into the store and pose as if they were Sargent’s latest masterpiece.
“Blending physical and digital components to create unforgettable retail experiences is fundamental to our approach,” continued Lettunich. “We’re pleased that it was a success in terms of the competition, but we’re more inspired that so many people were able to participate in such a memorable celebration of a great American artist.”
This year marks the third time AT&T has partnered with Twenty Four 7 in the Project Windows design competition and in 2016 the retailer won People’s Choice for its van Gogh storefront and in 2017 was voted People’s Choice and Best Design for its Gauguin design.
To learn more about the project, visit the Twenty Four 7 Innovation Lab.
For more information about Twenty Four 7 and its partnership with AT&T, or to speak with Mimi Lettunich, please contact Vanessa Horwell at vhorwell@thinkinkpr.com (305-749-5342 ext. 232) or Emily Bowe at ebowe@thinkinkpr.com (305-749-5342 ext. 246). For more information about Twenty Four 7, please visit twentyfour7.com.
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Twenty Four 7 is a data-driven creative agency that reimagines how customers experience a brand, and how brands use experiences to grow business. With offices in PDX and NYC, Twenty Four 7 builds business-transforming strategies and perception-changing creative that result in deeper customer loyalty and business growth for its clients. With over 20 years’ experience working alongside some of the largest brands in North America, Twenty Four 7 has a track record of building brand capital that sparks movements, changes landscapes and converts consumers to evangelists. To learn more, visit twentyfour7.com.
06/27/2018
Twenty Four 7 and AT&T create life-size tribute to Pride Month
Interactive Experiences at AT&T Flagship Stores in Chicago, San Francisco, and Boston Celebrate "Generations of Pride"
06/27/2018
Twenty Four 7 and AT&T create life-size tribute to Pride Month
PORTLAND, OR, June 27, 2018 – Experience design agency Twenty Four 7 has partnered with AT&T to celebrate Pride Month. AT&T has long been at the forefront of LGBT rights, and celebrates that commitment every year at flagship locations in Chicago, San Francisco and Boston where month-long celebrations ignite the cities.
Larger-than-life links come together in a sculptural representation of this year’s Pride theme: Generations of Strength. The interactive experience draws people into the retail locations where they can create their own digital “link” to share their personal story of hope, determination or inspiration. Submissions become a colorful chain of names, organized by decade, in support of LGBT rights. Multiple 3D “links” are positioned throughout the space, sharing important turning points in LGBT history.
A series of social posts, highlighting key LGBT milestones in key cities, pushed the campaign across the globe—sharing a piece of Pride with thousands of AT&T fans and followers.
“At AT&T, we believe an inclusive culture is essential throughout our organization and the communities we serve. Diversity and inclusion will always be top priorities for us, and we are proud to use our retail stores as a voice for generations past, present and future,” said Harley Ward, creative director, retail innovation and store environment at AT&T. “Twenty Four 7 continually crafts engaging experiences that make a difference for our brand.”
AT&T’s unwavering commitment to diversity and inclusion in the workplace dates back over fifty years, when the retailer became one of the first major American corporations to adopt a policy prohibiting discrimination against employees based on their sexual orientation. The retailer also established the oldest LGBT Employee Resource Group in the nation, adopted one of the first domestic partner benefits programs for LGBT employees, and was one of the first U.S. corporations to offer transgender-inclusive health care benefits. AT&T’s annual “Live Proud” campaign, in partnership with Twenty Four 7, invites the public to take part in an effort centered on celebration, empowerment and most importantly, pride.
“Transforming AT&T’s retail locations into spaces that foster discussions on important topics like diversity and inclusion Is influencing what people expect from brick and mortar,” said Mimi Lettunich, president and executive creative director at Twenty Four 7. “It demonstrates the power of retail as a critical medium for immersion, connection and meaningful brand communication.”
The public can experience Twenty Four 7’s Pride installation throughout the month of June at AT&T’s three flagship locations: 1 Powell Street in San Francisco, 600 N. Michigan Avenue in Chicago, and 699 Boylston Street in Boston.
For more information about Twenty Four 7 and its partnership with AT&T, or to speak with Mimi Lettunich, please contact Vanessa Horwell at vhorwell@thinkinkpr.com (305-749-5342 ext. 232) or Emily Bowe at ebowe@thinkinkpr.com (305-749-5342 ext. 246). For more information about Twenty Four 7, please visit twentyfour7.com.
IN THE NEWS
We draw attention for a living. Here's what others have to say about that.
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Continue ReadingTEAM
Our cross-functional team thrives in a state of constant change. We are specialists and generalists – each with a primary responsibility and a surplus bag of tricks to push ideation and deliver the unexpected. Everyone has an equal voice. Here are just a few.
Mimi Lettunich
Founder, President, and Executive Creative Director
Mimi Lettunich
Founder, President, and Executive Creative Director
Mimi is the founder, president and executive creative director at Twenty Four 7, a creative agency that reimagines how customers experience a brand, and how brands use experiences to grow their business
A seasoned strategist and advocate for testing new ideas, Mimi brings an “anything is possible” mentality to business and creative. Working alongside her team to strategically connect people with brands in unique ways, Mimi translates consumer passions into authentic brand loyalty.
Known for her deep curiosity, endless drive, and comfort with risk, Mimi’s pioneering approach to brand building has inspired collaborations with major companies, including Nike, Apple, Starbucks, Google, the NFL, and others. With Mimi’s leadership, Twenty Four 7 is regularly ranked among the Top Women-Owned Businesses and Top independently-Owned Business in Portland, Oregon.
Mimi’s work ethic and her passionate commitment to the community runs deep, and she has a special interest in the arts and children’s charities. Mimi is an active participant in the community, currently serving as the president of the Big Brothers Big Sisters board in PDX, and shared past contributions with the Portland Institute for Contemporary Art, Habitat for Humanity, P:ear, Head Start, Habitat for Humanity and the Doernbecher Children’s Hospital.
Brian Bauman
Account Director
Brian Bauman
Account Director
Brian is the account director at Twenty Four 7, a creative agency that reimagines how customers experience a brand, and how brands use experiences to grow their business.
Brian is often considered the bridge between our clients and our agency, engaging regularly with clients and always striving to help them achieve their highest potential. Brian has over 20 years in the retail marketing industry, starting his career on the manufacturing side before moving to the creative world with his own boutique retail agency. Today, he brings his entrepreneurial spirit to Twenty Four 7, guiding a team of talented account executives and account managers on how to better understand our client’s needs and orchestrate campaigns that drive their business forward.
Ever curious, his unique vantage point encourages our teams—and our clients—to approach problems and challenges as business opportunities. Finding solutions to problems and building strong relationships with clients and partners is at the core of everything Brian does—and it shows in the way he leads teams to create award-winning displays and retail environments for large corporate brands like adidas, Google, and Microsoft.
Suzie Schofield
Creative Director, Storytelling & Content
Suzie Schofield
Creative Director, Storytelling & Content
Suzie is a creative director, storytelling & content at Twenty Four 7, a creative agency that reimagines how customers experience a brand, and how brands use experiences to grow their business.
She has 25 years of industry experience spanning in-house and creative agencies in areas of marketing/communications, brand strategy, advertising and creative concepts. A seasoned copywriter, she has the ability to craft everything from pointed positioning documents to guide brand development, then create engaging content to connect with any audience across the brand ecosystem.
A confident collaborator in the board room, creative studio, edit suite or innovation lab, clients appreciate her ability to think big-picture yet obsess excellence in every last detail. She believes the best brand experiences are the ones that are so appealing, the consumer opts-in and is rewarded for their investment. This is what pushes past a campaign to create a movement.
Suzie has done award-winning work for global brands like AT&T, Holland America Line, Microsoft, Starbucks, Vail Resorts and others. She has served as an instructor of copywriting, design and creative concepts at Seattle’s School of Visual Concepts. Suzie also serves on the board or in an advisory role with the American Parkinson Disease Association, Campaign for Female Education, Boys & Girls Clubs of America and others.
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PRESENTLY LOOKING FOR:
Account Executive
An Account Executive with out-of-this-world people skills and the drive to be a leader on our accounts team. If you can think strategically about growing accounts while leading current ones in your sleep, read on.
LEARN MOREAccount Executive
Overview
The Account Executive is responsible for leading the cultivation and development of key account business relationships. This includes guiding business strategies, brand marketing programs and related creative experiences. This role requires an understanding of clients’ businesses and strategic drivers in order to deliver successful projects and programs, as well as demonstrated leadership and management skills.
Responsibilities
The Account Executive must be able to effectively communicate our diverse skill set in strategy, experience design and marketing during new business opportunities. This intrinsically motivated team member should be able to work independently to meet business objectives and established sales goals while supporting team initiatives. Successful candidates have a passion for solving problems and creating innovative solutions.
Desired Skills & Abilities
- Highly-organized with strong attention to detail and follow-through
- Experience in retail and other environmental programs is important and preferred
- Strong analytical, strategic, and creative thinking skills
- Results-oriented, goal-focused and budget conscious
- The ability to function independently as well as in a team setting
- Time management skills, as well as the ability to effectively establish priorities and manage multiple projects in a fast-paced environment
- Excellent written and verbal communication skills
- Confident and diligent ownership of the responsibilities entrusted by the client and the agency to build a positive and lasting relationship
The Account Executive will:
- Provide consistent leadership and service to each account; this includes availability and adaptability, partnering in short- and long-range planning, and proactive communication
- Write scopes of work, creative briefs, estimates and project quotes, which clearly outline objectives, process, deliverables and project profitability
- Work in concert with Strategy and Design to evaluate all deliverables and ensure alignment with client objectives and business goals
- Command knowledge of budgets throughout the progression of projects
- Lead client kick-off meetings and internal project reviews
- Act as primary liaison between client, internal teams and outside partners
- Develop projections and participate in marketing and sales off-sites and meetings
- Achieve annual sales goals provided at the onset of each year
- Ensure that the client needs are met on time, on budget and with the highest level of service
- Travel as necessary to support project and client needs
Education & Experience
- 6+ years experience in account / brand management in similar industry
- Experience in retail and other environmental programs is important and preferred
- History of effective team leadership while managing complex projects with multiple deliverables and tight deadlines
- Bachelor’s Degree in business, marketing, communications or related field
- Experience supporting creative projects that entail creative (copy & design), digital, engineering and production elements
- High level of proficiency in MS Office applications (Outlook, Word, Excel) is required
- Ability to learn / manage information-sharing platforms and conference software (i.e.: WebEx, Basecamp, Dropbox, SmartSheet) as needed
We offer competitive pay and a robust benefits package. If you have the chops, a sense of humor and an email account, we invite you to fire off a resume and cover letter with Account Executive in the subject line to: marketing@twentyfour7.com.
No phone calls, please.
Senior Graphic Designer
A Senior Graphic Designer with a passion for blowing minds and pushing boundaries. If your obsession with design has taken over your life, drop us a line.
LEARN MORESenior Graphic Designer
Overview
We are looking for curious collaborators who understand how strategy drives creative direction, directs inspiration, and generates the core ideas that inform an effective concept across a wide range of mediums.
The ideal candidate will:
- Brainstorm, envision ideas and formulate concepts
- Partner with the creative team to translate brand strategy, research insights, and rationale into cohesive design, with a focus on the needs of consumers
- Create thoughtful graphic design elements blending strategic insights and collaborative creative inspiration
- Understand the graphics production process (including pre-press file preparation, etc.) and know how to produce print-ready digital files
- Present and share creative work (both internally and client-facing) with a strong ability to craft narrative around design rationale
- Keep abreast of retail and design industry trends, technological innovations, and cultural influences
- Know what it takes to work with top brands, world-class companies, and demanding clients who expect the absolute best
- Be self-motivated, work well on their own AND thrive in a collaborative environment
- Have excellent communication and organizational skills
- Demonstrate leadership experience
- Inspire all those around them
Education & Experience:
- 5+ years of experience in the retail/design or other creative agency
- Well versed in all phases of design and the creative process
- Bachelor’s Degree in design or related professional creative degree/equivalent work experience
- Computer Skills:
- Expert in Adobe Creative suite (Acrobat, Photoshop, Illustrator and InDesign)
- Microsoft Office programs (Word, Excel, etc.)
We are always expanding our in-house digital capabilities and welcome additional technological and/or software skills, including:
- 3D computer software (SketchUp, Maya, etc.)
- Web design
Motion graphics
Some travel required. Short trips are highly likely. Our clients are everywhere.
Please submit your resume and portfolio samples (PDF format and/or link to your website). This position is based in Portland, OR. Local applicants strongly preferred.
Please submit your resume, cover letter, portfolio samples (PDF format and/or link to your website) to employment@twentyfour7.com, with “Sr. Graphic Designer” in the subject line.
3D Design Intern
A tenacious 3D Design Intern with an eagerness to learn. If you're looking for an opportunity to flex your skills in an agency environment, hit us up.
LEARN MORE3D Design Intern
We are looking for a 3D digital artist to join our design team as an intern, assisting with a wide variety of creative projects. Basic skills and experience working in 3D design and 3D modeling programs are a must. Curious minds and boundless imaginations and welcome and wanted.
Skills and interests should include:
• 3D design and/or environment design
• Building 3D geometry
• Unwrapping / texturing assets
• Setting up lighting in software environments
• Rendering: Views + post-production for final output
• Exporting assets for use in unity
• Building game environments for VR
Applicants interested in additional mediums such as web design, motion graphics, or graphic design may also have a chance to help on projects utilizing and strengthening those skills. The exact duration, time commitment, and compensation of the internship is TBD depending on selected applicant.
Primary Software Skillset
• Maya (or other 3d modeling/rendering program), V-Ray (is a plus)
• Photoshop
• Illustrator
Bonus Software Skillset
• Unity
• Comfortable in a Windows OS work environment
• After Effects
• InDesign
• Sketchup
Must be a current student to apply.
If you have the chops, a sense of humor and an email account, we invite you to fire off a resume and cover letter with “3D Design Intern” in the subject line to: marketing@twentyfour7.com
Marketing Intern
A self-starter with a passion for storytelling and a pulse on the market. If you want to blow minds with your marketing skills, shoot us a line.
LEARN MOREMarketing Intern
The TF7 marketing team interacts with all departments, from creative to accounts to production. The Marketing Intern will work closely with the marketing and creative teams – gaining insight on the creative process, with participation on real client work required. The Marketing Intern will assist with research, creative concepting and content creation/coordination for real client projects. The right candidate will also contribute to new business pitch development and internal initiatives, including social media, events and PR efforts.
Qualifications:
We’re looking for an intuitive self-starter who is flexible, reliable, and insatiably curious. TF7 is a casual but fast-paced environment, where innovation is encouraged and a sense of humor is a must. Other skills and qualifications:
- Strong written and oral communication skills
- Inherently collaborative and interested in contributing at all levels
- Confident participant in creative and strategic problem solving
- Able to receive feedback and adapt quickly
- Can self-direct and execute with minimal oversight
- Robust knowledge of social media functionality and strategies/best practices
- Comfortable on both Mac and PC platforms with Microsoft Office Suite (Word, Excel, etc.)
- Proficiency in Adobe Creative Cloud (InDesign, Photoshop, Illustrator, etc.) a plus
- Experience with photography a plus
- Exact hours flexible dependent on class schedule of candidate within working hours (M-F, 9:30-5)
- Must be at least 18 years of age and able to work onsite in our Portland office
- Compensation for credit or otherwise
*Advertising Management, Management & Leadership, Marketing, English, Writing, Communications, Graphic Design majors encouraged to apply
Must be a current student to apply.
If you have the chops, a sense of humor and an email account, we invite you to fire off a resume and cover letter with “Marketing Intern” in the subject line to: marketing@twentyfour7.com.
No phone calls, please.
3D Environmental Designer
A consumer experience-minded designer who understands how strategy drives creative.
LEARN MORE3D Environmental Designer
Overview
We are looking for designers who understand how strategy drives the creative, directs inspiration, and generates the core ideas that inform coherent concepts across a wide range of mediums.
The ideal candidate:
- Is experienced in all phases of design and the creative process, from brainstorming and concept formulation to developing unique designs and compelling presentation.
- Understands how consumer experience is tied to an overall brand strategy.
- Understands how various types of media, including graphic design, digital/social media and video integrate with 3d design and experience design.
- Keeps abreast of retail and design industry trends, technological innovations, and cultural influences.
- Knows what it takes to work with top brands, world-class companies, and demanding clients who expect the absolute best.
- Is self-motivated, works well on their own AND thrives in a collaborative environment.
- Can demonstrate leadership experience.
- Inspires all those around them.
Requirements & Skills:
- Bachelor Degree in Design or related professional degree
- 3+ years of experience in retail/design or other related creative agency
- Excellent rendering skills and ability to create top-quality visualizations
- Great written and verbal communication skills are a big plus
- Great presentation skills
- Ability to share ideas through sketching and other visual mediums
- Ability to partner with the creative team to translate brand strategy, research insights, and rationale into cohesive design, with a focus on the needs of consumers.
- Ability to work thoughtfully across various mediums to create dynamic consumer experiences.
- Ability to communicate effectively and work in a collaborative environment
- Detail and deadline oriented
- Ability to work in a fast-paced environment
- Some travel may be required. (Short trips are highly likely. Our clients are everywhere.)
- Computer Skills:
- 3D modeling and rendering proficiency (SketchUp, Maya, etc.)
- Adobe Creative Suite (Acrobat, Illustrator, Photoshop, In Design)
- Microsoft Office programs (Word, Excel)
We are always looking to expand our in-house digital capabilities and welcome additional computer skills.
Must be a current student to apply.
Please submit your resume, cover letter, portfolio samples (PDF format and/or link to your website) to employment@twentyfour7.com, with “3D Designer” in the subject line.
Web Development Intern
A Web Dev Intern who thinks with both sides of their brain. Mad scientists welcome.
LEARN MOREWeb Development Intern
Overview
The web development intern works closely with the Creative Technologist and the Creative team to inspire technology-driven content and communication solutions for clients. In addition, the web development intern will act as a filter on new emerging trends, sharing and inspiring innovation as a result.
Qualifications and Responsibilities:
- Interest in creating and maintaining websites and web applications.
- Self-motivated developer and ability to work well in a collaborative, multi-disciplinary team environment.
- Ability to collect, organize and manage content necessary for websites and other digital projects from various sources.
- Contribute to wireframes, UI, UX and other technical creative concepts.
- Use best practices including version control, testing, code reviews, and occasional pair programming while keeping an eye toward usability and user experience.
- Enthusiastically research new platforms, programs and technology as needs arise (including, but not limited to, VR development)
- Communicate effectively and respectfully with team members and staff on development needs.
- Exact hours flexible dependent on class schedule of candidate within working hours (M-F, 9:30-5)
- Must be at least 18 years of age and able to work onsite in our Portland office
- Compensation for credit + $15/hr
- Must be a current student or a recent graduate to apply
Skills and Languages:
- Proficiency in HTML5, CSS3, and responsive web design
- Proficiency in vanilla Javascript as well as jQuery
- Experience coding PHP for WordPress customization
- Understanding of web standards and best practices
- Knowledge of cross-browser compatibility debugging
- Working knowledge of Adobe Creative Suite for image and video editing a plus.
- Experience with a CSS framework ( Bootstrap, Foundation, etc. ) a plus
- Experience with a CSS compiler ( SASS / LESS ) a plus
Please submit your resume, cover letter, portfolio samples (PDF format and/or link to your website) to employment@twentyfour7.com with “Web Dev Intern” in the subject line.
Must be a current student to apply.
Strategy Intern
A strategic thinker who loves asking questions and answering them. If you want to know "why" we want to know you.
LEARN MOREStrategy Intern
Overview
Strategy is at the core of what we do, and as such, the team is positioned to interact with creative, marketing, and accounts constantly. The Strategy Intern will work across these teams with real-world clients, developing a deep understanding of the strategic process and how it affects every aspect of the work. The Strategy Intern will assist with primary and secondary research, writing briefs, strategy development, and its application to creative. There will also be ample opportunities to contribute to creative concepting, new business pitch development, and internal initiatives.
Qualifications:
The ideal candidate is a data junkie with an unquenchable thirst for knowledge and culture, an eye for detail, and an insatiable desire to know what makes people tick. TF7 is a casual but fast-paced environment, where innovation is encouraged, and a sense of humor is a must. Other skills and qualifications:
- Strong written and oral communication skills
- Inherently collaborative and interested in contributing at all levels
- Confident participant in creative and strategic problem solving
- Able to receive feedback and adapt quickly
- Can self-direct and execute with minimal oversight
- A critical thinker who can connect the dots between abstract data sets
- Has strong research skills / Google-fu
- Experience designing research methodologies a plus
- Comfortable on both Mac and PC platforms with Microsoft Office
- Proficiency in Adobe InDesign a plus
- Exact hours flexible dependent on class schedule of candidate within working hours (M-F, 9:30-5)
- Must be at least 18 years of age and able to work onsite in our Portland office
- Compensation for credit and/or $15/hr
* Advertising Management, Marketing, Communications, Journalism, Sociology, Psychology majors encouraged to apply.
Must be a current student to apply.
If you have chops, a sense of humor, and an email account, we invite you to fire off a resume and cover letter with “Strategy Intern” in the subject line to: Strategy@twentyfour7.com.
ALWAYS LOOKING FOR:
Curious self-starters with a blend of ego and humility who can confidently navigate a highly entrepreneurial environment. If you’re fearless, flexible, and a little weird, drop a note below and let us know what Spotify station we should be playing on the office speakers.
