PORTLAND, OR, October 30, 2018 – Experience design agency Twenty Four 7 has partnered with The Campaign for Female Education to align the organization’s brand identity with its core mission and the strategic role the brand plays in driving long-term social goals. In pursuing this brand refresh, Twenty Four 7 helped create clarity around the Campaign for Female Education’s vision, unity across its brand elements, and become more readily recognizable to both potential donors and the public at large.

The Campaign for Female Education is a well-known international nonprofit organization and has been on the ground in Africa for twenty-five years, educating more than 2.6 million girls and improving learning environments for 5 million children. The organization was founded with a mission to break the cycle of poverty and inequality by educating marginalized girls in sub-Saharan Africa, and empowering young women to become leaders and entrepreneurs.

This year marks the Campaign for Female Education’s 25^th anniversary, and the nonprofit partnered with Twenty Four 7 to redefine its global identity in a manner that would amplify and drive clarity around the organization’s purpose. Twenty Four 7 conducted rigorous research into the awareness and understanding of the organization and found a disconnect between the short-hand “CAMFED” abbreviation being used locally and how that moniker was being interpreted at the global level.

“One of the biggest challenges nonprofits face is their lack of touchpoints to explain their brand. Organizations like the Campaign for Female Education don’t have physical products or services they can rely on to tell their story, and so their brand identity becomes the first interaction for the public—and potential donors—to learn more,” said Mimi Lettunich, president and executive creative director at Twenty Four 7. “Our work focused on evoking an at-a-glance emotional response that would drive deeper exploration into their mission, vision and success over the past two-and-a-half decades.”

Through this exercise, “CAMFED” would become fully replaced with “Campaign for Female Education,” and lay the foundation for all supporting brand enhancements, including:

• Real human features incorporated into the logo, creating a more life-like connection to the audience and the emotional bond between older graduates of the program and younger students who receive support to go to school
• New typography and color values to visually express the brand and celebrate the vibrancy and energy behind the movement for girls’ education in Africa
• A new hierarchy for their brand programs across five countries, such as the Campaign for Female Education Alumnae (CAMA), and how these are to be represented under the Campaign for Female Education brand

“Globally, the nonprofit landscape is extremely crowded, and there are many organizations worthy of support from the public,” said Lucy Lake, CEO of the Campaign for Female Education. “To be able to effectively communicate our purpose through our brand identity has been profoundly impactful for us. Twenty Four 7 has given the Campaign for Female Education the ability to express our mission in a wonderfully vibrant and meaningful way that resonates with our donors, volunteers, staff and collaborators.

For more information about Twenty Four 7 and its partnership with the Campaign for Female Education, or to speak with Mimi Lettunich, please contact Vanessa Horwell at vhorwell@thinkinkpr.com (305-749-5342 ext. 232) or Emily Bowe at ebowe@thinkinkpr.com (305-749-5342 ext. 246). For more information about Twenty Four 7, please visit twentyfour7.com.

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Twenty Four 7 is a data-driven creative agency that reimagines how customers experience a brand, and how brands use experiences to grow business. With offices in PDX and NYC, Twenty Four 7 builds business-transforming strategies and perception-changing creative that result in deeper customer loyalty and business growth for its clients. With over 20 years’ experience working alongside some of the largest brands in North America, Twenty Four 7 has a track record of building brand capital that sparks movements, changes landscapes and turns consumers to evangelists. To learn more, visit twentyfour7.com.

About the Campaign for Female Education

Supporting marginalized girls to go to school, succeed, and lead change

The Campaign for Female Education (CAMFED) is an international non-profit organization tackling poverty and inequality by supporting girls to go to school and succeed, and empowering young women to step up as leaders of change. CAMFED invests in girls and women in the poorest rural communities in sub-Saharan Africa, where girls face acute disadvantage, and where their education has transformative potential. The organization not only supports girls and young women through school, but also on to new lives as entrepreneurs and community leaders. To complete the “virtuous cycle,” and create sustainable change, graduating students become CAMFED Alumnae (CAMA), many of whom return to school to train and mentor new generations of students. Since 1993, the organization’s innovative community-led education programs have supported more than 2.6 million children to go to school in Ghana, Malawi, Tanzania, Zambia and Zimbabwe at more than 5,745 partner schools. In 2014, the Campaign for Female Education was recognized by the OECD for best practice in taking development innovation to scale. For more information, please visit www.camfed.org

PORTLAND, OR, August 27, 2018 – Experience design agency Twenty Four 7 partnered with AT&T to help the company’s Chicago flagship store win “Most Engaging” in this year’s Project Windows design competition.

Project Windows is an annual celebration of the arts and industry of visual merchandising, where retailers along “The Magnificent Mile” (Chicago’s Michigan Avenue) transform their public-facing spaces to promote the Art Institute of Chicago’s featured exhibition. This summer, the work of American artist John Singer Sargent and Chicago’s Gilded Age graced both the museum’s halls and retailers’ storefronts.

While other brick-and-mortar stores depicted mannequins in period dress and lavish jewelry, AT&T and Twenty Four 7 offered an immersive experience, recreating John Singer Sargent’s nineteenth century studio with extravagant tapestries, columns, paintings, furniture and pillows.

“AT&T and Twenty Four 7 share a passion for connecting with and supporting the arts,” said Mimi Lettunich, president and executive creative director at Twenty Four 7. “We leveraged AT&T’s own innovative technology to reimagine the unique in-person experience of having your portrait painted by Sargent. The project had a distinctly digital focus, replacing canvas, paint and brushes with visitors’ personal digital devices.”

In the center of AT&T’s display—where Sargent would sit and paint his subjects—was a tripod equipped to hold a mobile phone. In front of the tripod stood a floating wall and a hanging frame with the center cut out, and ten feet out was an elegant couch and backdrop of curtains replicating those found in Sargent’s paintings. Spanning 20-feet, the forced perspective resulted in an optimal photo opportunity, encouraging each passerby to come into the store and pose as if they were Sargent’s latest masterpiece.

“Blending physical and digital components to create unforgettable retail experiences is fundamental to our approach,” continued Lettunich. “We’re pleased that it was a success in terms of the competition, but we’re more inspired that so many people were able to participate in such a memorable celebration of a great American artist.”

This year marks the third time AT&T has partnered with Twenty Four 7 in the Project Windows design competition and in 2016 the retailer won People’s Choice for its van Gogh storefront and in 2017 was voted People’s Choice and Best Design for its Gauguin design.

To learn more about the project, visit the Twenty Four 7 Innovation Lab.

For more information about Twenty Four 7 and its partnership with AT&T, or to speak with Mimi Lettunich, please contact Vanessa Horwell at vhorwell@thinkinkpr.com (305-749-5342 ext. 232) or Emily Bowe at ebowe@thinkinkpr.com (305-749-5342 ext. 246). For more information about Twenty Four 7, please visit twentyfour7.com.

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Twenty Four 7 is a data-driven creative agency that reimagines how customers experience a brand, and how brands use experiences to grow business. With offices in PDX and NYC, Twenty Four 7 builds business-transforming strategies and perception-changing creative that result in deeper customer loyalty and business growth for its clients. With over 20 years’ experience working alongside some of the largest brands in North America, Twenty Four 7 has a track record of building brand capital that sparks movements, changes landscapes and converts consumers to evangelists. To learn more, visit twentyfour7.com.

PORTLAND, OR, June 27, 2018 – Experience design agency Twenty Four 7 has partnered with AT&T to celebrate Pride Month. AT&T has long been at the forefront of LGBT rights, and celebrates that commitment every year at flagship locations in Chicago, San Francisco and Boston where month-long celebrations ignite the cities.

Larger-than-life links come together in a sculptural representation of this year’s Pride theme: Generations of Strength. The interactive experience draws people into the retail locations where they can create their own digital “link” to share their personal story of hope, determination or inspiration. Submissions become a colorful chain of names, organized by decade, in support of LGBT rights. Multiple 3D “links” are positioned throughout the space, sharing important turning points in LGBT history.

A series of social posts, highlighting key LGBT milestones in key cities, pushed the campaign across the globe—sharing a piece of Pride with thousands of AT&T fans and followers.

“At AT&T, we believe an inclusive culture is essential throughout our organization and the communities we serve. Diversity and inclusion will always be top priorities for us, and we are proud to use our retail stores as a voice for generations past, present and future,” said Harley Ward, creative director, retail innovation and store environment at AT&T. “Twenty Four 7 continually crafts engaging experiences that make a difference for our brand.”

AT&T’s unwavering commitment to diversity and inclusion in the workplace dates back over fifty years, when the retailer became one of the first major American corporations to adopt a policy prohibiting discrimination against employees based on their sexual orientation. The retailer also established the oldest LGBT Employee Resource Group in the nation, adopted one of the first domestic partner benefits programs for LGBT employees, and was one of the first U.S. corporations to offer transgender-inclusive health care benefits. AT&T’s annual “Live Proud” campaign, in partnership with Twenty Four 7, invites the public to take part in an effort centered on celebration, empowerment and most importantly, pride.

“Transforming AT&T’s retail locations  into spaces that foster discussions on important topics like diversity and inclusion Is influencing what people expect from brick and mortar,” said Mimi Lettunich, president and executive creative director at Twenty Four 7. “It demonstrates the power of retail as a critical medium for immersion, connection and meaningful brand communication.”

The public can experience Twenty Four 7’s Pride installation throughout the month of June at AT&T’s three flagship locations: 1 Powell Street in San Francisco, 600 N. Michigan Avenue in Chicago, and 699 Boylston Street in Boston.

For more information about Twenty Four 7 and its partnership with AT&T, or to speak with Mimi Lettunich, please contact Vanessa Horwell at vhorwell@thinkinkpr.com (305-749-5342 ext. 232) or Emily Bowe at ebowe@thinkinkpr.com (305-749-5342 ext. 246). For more information about Twenty Four 7, please visit twentyfour7.com.