AT&T Branded Experience Design
Inspiring the masses to discover a Connected Life
AT&T opened a pinnacle retail flagship at the coveted address of One Union Square in San Francisco. More than twice the size of any other store, we were tasked to create an interactive brand experience around AT&T’s investment in IOT (the Internet of Things). An 18-month research and strategy project uncovered key consumer insights. Among them – most find new technology to be either intimidating or unnecessary. Our challenge was to break down barriers and focus on familiar, low-commitment entry points to seed their interest.
Home is the hub of a Connected Life – so a living room and kitchen welcome you into the space. Six multi-screen experience zones use video and proximity sensors to invite consumers to engage. Simple, intuitive UI lets users opt-in to view DIRECTV content or short :15 to :45 second animations on topics of interest. In the multi-media kitchen, consumer insights focused storytelling on three benefits: to make life easier, solve problems and do amazing things.
Two over-sized, touch-enabled storybooks explore the high-level benefits of an automated home and the smart city of the future. Technology solutions are improving security, efficiencies, staffing, traffic flow, parking and more.
Two multi-media pods provide additional videos, infographics and custom games on AT&T community initiatives. In all, more than 100 pieces of original content were created and programmed to tell the Connected Life story. AT&T Brand Ambassadors report dwell times of 7-12 minutes per experience with consumers sharing surprise and delight about learning something new about AT&T and their role in the IOT movement.
Absolut Elyx Campaign
Introducing the first luxury vodka, meant to drink neat.
Vodka is typically defined as neutral – making it popular in mixed drinks. The introduction of Absolut Elyx, the world’s first single estate luxury vodka, required a shift in perception. In addition, the high-end pour was only available at exclusive bars and upscale restaurants in select cities. We developed a positionoing and messaging strategy to reach young, affluent jet-setters – drawing them in with the hand-crafted copper distillation process.
Banner ads and a rich-media video ran on Condé Nast websites including Vanity Fair, Style and Details.
To attract young affluents at CES in Las Vegas, we created bus wraps with copper and reflective vinyl to shimmer in the glow of the strip. Content was created for a 3-panel video wall and digital billboard at various locations around the city.
We developed a microsite – findelyx.com – where consumers were directed to distributors of the limited-availability spirit in their city, and given location specific cocktail recipes to reward their curiosity.
Shop! In-Store Communications Award: Gold
Individual Element: AT&T 1 Powell
A multi-screen experience zone at AT&T’s San Francisco flagship educated and inspired visitors about the possibilities of IOT technology. We were recognized for both the design of the space and the content it presented.
COLE HAAN POP-UP CUSTOMIZATION
STEERING REAL-TIME CUSTOMIZATION AT RETAIL
Cole Haan was looking to provide customization of the popular Driver Shoe silhouette at retail. The process would need to be simple and engaging for the consumer, all in a compact footprint.
Customization is about choice, so the pop-up experience would need to educate consumers on their options. An app was created for shoppers to view design inspiration and a staff member was on-site to assemble each personalized pair. Specialized tools fit inside the table for easy access and quick clean-up when not in use.
BREVILLE SOCIAL CAMPAIGN & GIFT GUIDE
HOLIDAY TRADITIONS CONNECT PEOPLE AND PRODUCTS
The holidays are a season of giving! Our assignment was to create a social campaign that pushed to Breville’s first ever online Gift Guide.
The focus was to “Celebrate Holiday Moments” around the world with good people and great food. Animations drew connections between locations, dishes, lifestyle moments, and product – amplifying and celebrating global holiday traditions.
You don’t have to be a chef to appreciate the power and precision of Breville products. To help shoppers identify gift ideas for people on their list, products were grouped into categories like: the Perfect Host, Caffeine-Obsessed, Health Nut and more.
In the tradition of giving, we shared more than product photos. A simple click expands an image to include a traditional holiday recipe, creative gift wrapping ideas or a detailed product description.
AT&T INTERACTIVE WINDOW
PUT YOUR OWN TOUCH ON VAN GOGH’S FAMOUS WORK
Van Gogh’s three versions of the painting ‘Bedroom at Arles’ were brought together for the first time in North America at the Art Institute of Chicago. This unprecedented union was chosen as the subject for Project Windows 2016 – a design contest for retailers on Michigan Ave. While each painting has slightly varying versions of the setting, the most impactful difference is the drastically changing expression of color from one painting to the other. We focused in on this attribute to create an interactive window, allowing passersby to touch the glass and change the colorscape of various elements of the iconic painting. The AT&T window won in three categories: People’s Choice Award, Art Institute Award, and Most Interactive Award.
GOLD A•R•E• AWARD
EXPERIENTIAL AREA IN RETAIL DESIGN: AT&T JOURNEY OF INNOVATION
Utilizing over 600 pieces of archival video, 137 years of documents, and countless artifacts, the Journey of Innovation leads visitors down an unparalleled path of exploration. The space features many interactive and award winning components, including a massive installation of the first words ever uttered through a telephone from Alexander Graham Bell to his assistant, “Come here, I want you.” We developed a series of interactive experiences to entertain and educate consumers about AT&T’s longest standing commitment – innovating for human progress. Through infographics, interactive 3D photography, and gaming, we dove deep into disaster relief, distracted driving prevention, crowdsourced innovation, education reform, and women in tech.
Nordstrom x Nike Takeover
An ode to Air Max.
In 2017, Nike celebrated 30 years of the iconic Air Max shoe at select Nordstrom locations in Chicago, Vancouver, Toronto and the Seattle flagship. A week-long retail takeover brought the concept of air to life, inside and outside the store. Creative merged the technology behind the Air Max, with the style statements made by those who wear the iconic shoe. The entire initiative took just four weeks from the initial kick-off meeting – through strategy, creative, production and installation in four cities, all on the same night. Images were shared across social channels with tags: #nordstromxnike #nikeairmax.
Northwest Regional ADDY Award: Gold
ABSOLUT ELYX LAS VEGAS STRIP LAUNCH
New work for Absolut Elyx hit the Vegas strip during CES in January. A digital billboard, 4-panel video wall and bus wraps raised awareness for the single-estate luxury vodka – available at high-end clubs in Sin City. An interactive campaign is also running on Conde Nast websites – pushing to a custom microsite.
Northwest Regional ADDY Award: Gold
GIANT JENGA
As part of an event, an oversized, 4-foot tall Jenga game was created and etched with information about our work and our clients. We tied prizes to certain bricks so even when the tower fell, participants left happy.
Wildlife Blocks Identity & Website
Artful, industrial space beckons PDX creative community
Casual, creative, communal – these words describe Portland and the new identity and website for the hyper-local Wildlife Blocks in Northeast PDX. Designed to differentiate from traditional office space – the work embraces an authentic Pacific Northwest vibe.
The identity system includes two buildings and adjacent parking space with leasing information for each available space.
A culture of creativity is shared by the tenants of the Wildlife Blocks – with links to each company’s website and a list of neighborhood haunts for shopping, dining and entertainment.
MALIBU CAMPAIGN
MALIBU LAUNCHES NEW GRAB-N-GO CANS WITH A SOCIAL FOCUS
Malibu was entering a new category with their first ready-to-drink offering that would merchandise on the beer aisle. We develop a positioning strategy and creative campaign with multiple entry points to raise awareness and induce trail in consumer markets.
We created a social gaming platform powered by Instagram – called the Official State of Summer. We asked people to post pictures of summer in their state with #malibucans #yourstate (e.g. #iowa) for a chance to win weekly prizes and help their home turf earn the title: Official State of Summer.
We took over Malibu’s social channels, posting to incentivize gameplay with weekly prizes and involved followers via retweets and Instagram comments to boost engagement. All entries were aggregated on a custom site – officialstateofsummer.com – where consumers could search images by State, Leaderboard, and likes. We created custom video content and downloadable ringtones for sharing.
Event activations at Spring Break in Panama City and Lake Havasu raised awareness and promoted game play with poolside drink samples swag – including a pair of bracelets with a note to keep one, and give one to a friend.
Several different states were in the running, including Alaska for a full week. In the end, sunny CA was named the Official State of Summer. The website transformed to celebrate all things California – including photo entries, Instagram player profiles and a list of favorite beaches, outdoor adventures, concert venues, watering holes and more.
Big Brothers Big Sisters Campaign
Calling a community to action: It’s Big Time.
Education is a global crisis – affecting not only the future of our children, but the economic and social stability of our communities and our world. That’s why we got involved with Big Brothers Big Sisters. When a child has a positive adult influence in their lives, they get the support, advise and encouragement they need to reach their full potential.
We did a deep dive with research, strategy and positioning. Creative focused on raising awareness and funds; and helping to recruit volunteer BIGS with the rally cry: It’s Big Time. A small business kit encouraged local companies to pledge an annual gift. Local banks and grocery stores solicited $1 donations from the public and posted graduation caps to show progress.
The response was BIG TIME. What could be bigger? The Hopscotch World Record. We created an event for BIGS, KIDS, and hundreds of community members to hop into the record books, onto local news coverage and across social media.
Northwest Regional ADDY Award: Silver
Retail: AT&T 1 Powell
Acknowledging the best in the advertising industry, the ADDY’s are the largest and most representative competition nationally. Our work for AT&T’s San Francisco flagship was recognized at the regional level for game changing design at retail.
The Art of Shaving Activation
Drawing a crowd for the launch of the Chelsea Collection.
To build hype for the launch of the Chelsea Collection – the first razor, brush and stand made exclusively by The Art of Shaving – we created activations in New York, Boston, Miami, Seattle, San Francisco and other major cities.
Artists used retail windows as a transparent canvas – illustrating scenes from inside the store. The live illustrations drew shoppers inside, where they were greeted with a hot towel, the first step in a perfect shave. Experts were on hand to personalize interactions based on an individual’s skin type, hairstyle and grooming routine.
NIKE POP-UP
NIKE ENERGY EVENT LIGHTS UP NBA ALL-STAR WEEKEND
Hype was generated for weeks and the Nike All-Star energy event delivered. Four domes lit up the night sky at the legendary corner of Hollywood and Vine with tributes to the game, its players, and loyal followers. Surface projections mapped Kobe Bryant’s highly anticipated feature film, “The Black Mamba.”
Three distinct areas were inspired by local neighborhoods; the streets of East LA, the surf culture of Orange County, and the glitz of Hollywood. Immersive experiences entertained onlookers while sharing stories of the game.
Deeper into the space, the new Kobe 6 was showcased on a wall surrounded by each individual Air Force One style to see play during an All-Star game. Placed adjacently was a retail customization zone where consumers could make Nike product their own.
The final experience zone was a half-court where the hoops were hot with 3-point and slam dunk competitions. At the top of the key was an ode to Nike and the styles that saw hardwood.
The space was hailed as "one of the biggest events off the court" generating media coverage and social engagement for weeks following the games.
Nike Product Launch
Kicking a new ball to soccer fanatics in South America.
On any surface, in any weather, in any barrio – the Nike T90 Tracer Doma is said to be the world’s most deadly accurate soccer ball. Few can appreciate it like the athletes and fans of South America where soccer borders on religion. Nike put the T90 Tracer Doma in play as the official ball of the Copa Barrio (Neighborhood Cup) tournament.
We built a retail program to highlight product technology and design. The take-over included dedicated floor space, pedestals and light boxes reflecting the pattern on the ball. The program commanded attention in windows and storefronts, and scaled to suit retail footprints. Today, the T90 Tracer Doma can be seen in neighborhoods across the continent.
Shop! In-Store Communications Award: Gold
Individual Element: AT&T 1 Powell
A multi-screen experience zone at AT&T’s San Francisco flagship educated and inspired visitors about the possibilities of IOT technology. We were recognized for both the design of the space and the content it presented.
Starbucks Strategy
Create a local consumer experience for a global retail network.
Starbucks is a mega-brand with thousands of locations around the world. Yet they offer one of the most personalized products on the market. Drink customization varies widely by size, number of shots, flavors, types of milk, hot or iced, and so on.
Despite its global brand status, Starbucks was looking to recapture the intimacy of a local coffee house. It’s where the brand started back when they were just a few cafés in Seattle. How could a brand experiencing massive growth provide a more personalized experience with a consistently great cup of coffee?
We provided strategic insights on culture and consumer behavior, then created a programming framework for each space. This allowed Starbucks stores, located just blocks from each other, to be viewed as individual cafés with different personalities that appeal to their consumers – without changing the architecture or retail footprint.
We find inspiration everywhere. Always curating. Layering information and ideas. Having access to what we love at all times is true freedom. It makes the work – if you call it that – better. Our culture is the magic. It’s not for everyone, and we’re good with that.
Another Addy in the Books
Last week we were honored at the Northwest Regional Addys with an award for our very own website strategy and interactive design.
Another Addy in the Books
Designed and developed in-house, this project is as personal as it gets and we couldn’t be happier with the outcome.
Welcome, Robert!
Rob Hunt joined TF7’s team of project management experts this week.
Welcome, Robert!
Rob Hunt joined TF7’s team of project management experts this week. A lifelong problem solver, Rob loves taking challenges head-on. In his spare time, Rob handcrafts furniture and explores the PNW.
Kicking Off Award Season Right
We brought home the hardware for our game-changing launch of a blockbuster movie at retail with Justice League and AT&T.
Kicking Off Award Season Right
The groundbreaking campaign for the launch of the film at retail was built upon highly innovative digital executions in AR and VR supported by fan-favorite components like authentic costumes, comic books, and props.
Twenty Fore 7 in Action
The TF7 team kicked off spring the best way we know how - with a little competition.
Twenty Fore 7 in Action
The TF7 team kicked off spring the best way we know how – with a little competition.
Love Songs Through The Ages
This Valentine's Day we got in the mood with a collaborative playlist of the best love songs from the past 4 decades. Listen for yourself here.
Love Songs Through The Ages
Championing Education the TF7 Way
Read on to learn about our latest for Camfed.
Championing Education the TF7 Way
In our ongoing efforts to support organizations doing good in the world, we recently completed a new initiative for Camfed, an international non-profit assisting marginalized girls to go to school and succeed. To learn more and donate: https://camfed.org/
An Evening at St. Nick’s
This year, the TF7 holiday party went underground, with a speakeasy celebration for those in the know.
An Evening at St. Nick’s
This year, the TF7 holiday party went underground, with a speakeasy celebration for those in the know. Behind closed curtains, down dark stairways, and through enchanted forests, surprise encounters of every kind awaited those with the password.
Giving Tuesday
Today, we celebrate all those who work to make the world a better place. Here are three that we obsess. Please join us in #GivingTuesday
Giving Tuesday
Today, we celebrate all those who work to make the world a better place. Here are three that we obsess. Please join us in #GivingTuesday
Big Brothers Big Sisters: www.itsbigtime.org/donate / #itsbigtime
Camfed – Campaign for Female Education: www.camfed.org/unlockfutures / #UnlockFutures
Quechua Benefit – Social Justice for the Quechua People: www.facebook.com/QuechuaBenefit / #QuechuaBenefit
Welcome, Kristen!
The growing TF7 account team has welcomed another industry veteran to its ranks.
Welcome, Kristen!
The growing TF7 account team has welcomed another industry veteran to its ranks. Originally from Michigan, Kristen Reick spent over a decade in NYC before heading to the great PNW.
While she enjoys the drive for perfection in her work, Kristen is a recreation expert as well. If she’s not playing in the mountains or relaxing at the coast with her husband, there’s a good chance she’s exploring the Portland food scene or cuddled up with her dog, Bedford.
All Trails Lead to Chili
Our 15th Annual Chili Cookoff celebrated the nittiest of the grittiest of cowboy adventures - travels along the Old Western cattle trail.
All Trails Lead to Chili
Our 15th Annual Chili Cookoff celebrated the nittiest of the grittiest of cowboy adventures – travels along the Old Western cattle trail. Guests brought their authentic camp spoons for judging the best chili, sides and desserts west of the Mississippi. After all was said and tasted, this year’s winners were TF7’s own Shelby Neal for dessert and Margaux Safley for side dish, while outsider Michael Shea lassoed top prize for chili. All three have bragging rights for the next year, so stay tuned!
A New Face in Creative
Our design team recruited Barrett J. Butterfield, another badass creative, to the roster to help bridge the gap between creative and code.
A New Face in Creative
Our design team recruited Barrett J. Butterfield, another badass creative, to the roster to help bridge the gap between creative and code. With 7 years experience in graphic design and coding, Barrett has come to appreciate both the aesthetic and technical sides of any project.
The Midwest transplant happily made Portland his new home in 2009 when he saw himself surrounded by fellow cyclists, musicians, and design nerds. If you keep your ears to the ground, you just might hear him strumming a tune from his front porch on a coffee-sippin’ Sunday
Meanwhile, at TF7 HQ
Our summer project just got a little more exciting.
Meanwhile, at TF7 HQ
TF7 sweeps Project Windows competition (again)
For the second year in a row, TF7's design for the AT&T flagship won both Best in Show as well as People's Choice in the Project Windows competition.
TF7 sweeps Project Windows competition (again)
Project Windows is an annual window design competition among the high-end retailers of Chicago’s Michigan Avenue. In collaboration with Michigan Avenue magazine, brands use The Art Institute of Chicago latest exhibit to inspire and engage with audiences along the “Magnificent Mile.” 2017’s competition was inspired by Gauguin: Artist as Alchemist.
For the second year in a row, Twenty Four 7’s design for the AT&T flagship won both Best in Show as well as People’s Choice with other participants ranging from fashion brands like Nieman Marcus to consumer goods like Eataly to premium hospitality like the Drake Hotel.
For more on the project and submissions, read on.
MIMI TALKS ONE LIFE AT DESIGN WEEK PORTLAND
In conjunction with Design Week Portland 2017, TF7 founder and ECD, Mimi Lettunich, was asked to be the keynote speaker for an exclusive Association event.
MIMI TALKS ONE LIFE AT DESIGN WEEK PORTLAND
In conjunction with Design Week Portland 2017, TF7 founder and ECD, Mimi Lettunich, was asked to be the keynote speaker for an exclusive Association event. The series pairs design leaders with renowned chefs for an evening of inspiring conversation and incredible food. We were partnered with award-winning chef, Peter Cho, of Han Oak, who crafted an incredible meal for a packed house.
To prime for a discussion focused on entrepreneurialism and design, we built an interactive installation that allowed guests to visually map components of their identities and passion points. Before dinner was served, Mimi took the stage to discuss TF7’s philosophy of One Life, and the ways in which embracing an entrepreneurial spirit in all facets of life results in better, more fulfilling work.
TF7 BRINGS HOME THE HARDWARE
Make room on the shelf! Our Connected Life experience at AT&T earned two Shop! Design Awards at this year's show.
TF7 BRINGS HOME THE HARDWARE
Make room on the shelf! Our Connected Life experience at AT&T earned two Shop! Design Awards at this year’s show. The 5,000 square foot interactive experience won In-Store Communications awards for both Creative Space in Retail Environment and Multi-Screen Communication Zones.
CELEBRATING 30 YEARS OF NIKE AIR MAX WITH NORDSTROMXNIKE
Nike celebrated 30 years of Air Max on March 26, collaborating with Nordstrom on a series of shop-in-shops honoring the day.
CELEBRATING 30 YEARS OF NIKE AIR MAX WITH NORDSTROMXNIKE
Nike celebrated 30 years of Air Max on March 26, collaborating with Nordstrom on a series of shop-in-shops honoring the day. NORDSTROM X NIKE tapped Twenty Four 7 to lead the creative process, design all the consumer touch points and then bring the ideas to life in every format. The result was an ode to air, harnessing the fluidity and strength of Air Max’s signature feature.
We designed and built in-store experiences in Chicago, Toronto, Vancouver and Nordstrom’s iconic Seattle flagship, where we also took Air to the streets with a dynamic window installation and guerilla takeover outside the store.
YOU KNOW YOU’RE 21 WHEN…
Twenty Four 7 is 21! In honor of cracking our second decade, we asked the team what they remember about their 21st year.
“You know you’re 21 when..."
YOU KNOW YOU’RE 21 WHEN…
Twenty Four 7 is 21! In honor of cracking our second decade, we asked the team what they remember about their 21st year.
“You know you’re 21 when…”
Get to Know Your Account Manager, Margaux
It’s February, which means it’s already been a whole year since Margaux joined the TF7 team. As an account manager, Margaux works closely with a few of our key
Get to Know Your Account Manager, Margaux
It’s February, which means it’s already been a whole year since Margaux joined the TF7 team. As an account manager, Margaux works closely with a few of our key brand partners. Having previously worked in the executive event planning space, she has an eye for detail and dedication to the big picture.
Born and raised in Portland, Margaux has a passion for traveling and enjoys hiking and exploring the Northwest. Outside of work, she’s a member of the board of non-profit, Quechua Benefit. She’s also an avid runner and Tom Hanks expert.
The Night Before Christmas, TF7 Style
With the city blanketed in snow, the annual TF7 holiday party brought The Night Before Christmas to life.
The Night Before Christmas, TF7 Style
With the city blanketed in snow, the annual TF7 holiday party brought The Night Before Christmas to life. Guests floated off to dreamland in their favorite Christmas pajamas as sugarplum fairies danced, toy soldiers spread cheer and Santa himself heard holiday wishes.
GAME TIME: OUR FIRST ANNUAL TURKEY BOWL
What's Thanksgiving without a little competition?
GAME TIME: OUR FIRST ANNUAL TURKEY BOWL
We have a longstanding annual tradition of coming together as a TF7 family for an authentic Thanksgiving meal. This year, we thought we would earn our calories by putting it all on the line in our first annual Turkey Bowl. The Buck and Bison teams faced off in a flag football battle of athleticism, intellect and heart for the coveted title of Turkey Bowl Champion.
Welcome to the Club, Liza
Liza officially joined our team as Senior Creative Project Manager in October, after a summer spent freelancing in the design studio. She’s hit the ground runni
Welcome to the Club, Liza
Liza officially joined our team as Senior Creative Project Manager in October, after a summer spent freelancing in the design studio. She’s hit the ground running, implementing process and facilitating projects across our portfolio.
Liza is a Wisconsin native with a degree in advertising from Syracuse University. She honed her project management and leadership skills at shops like Crispin Porter + Bogusky in Boulder, CO and Wieden+Kennedy here in Portland before joining Twenty Four 7, where she’s working to help us take our work to the next level.
Devoted to fitness with a passion for running, Liza is always on the move. When she’s not in the office, you can find her spending time with her husband and their dog, Whiskey (and probably the drink, whiskey)
Behind the Jetpack: Kyle’s Passion Project
Senior Designer, Kyle Kendrick, is more than an artist and design pro – he’s also our resident Rocketeer expert and super fan
Behind the Jetpack: Kyle’s Passion Project
Senior Designer, Kyle Kendrick, is more than an artist and design pro – he’s also our resident Rocketeer expert and super fan. What started with a toy figurine his dad bought him as a small kid has grown into a lifelong passion, and he has the films, comic books, and memorabilia to prove it.
Recently, Kyle’s passions for design and the jet-packed superhero collided, when he found an online contest calling for custom Rocketeer-themed t-shirt designs. Concepting, hand-sketching, and executing three unique designs in under 72 hours, his submissions received over 700 votes.
“This contest was a great achievement for me,” Kyle said. “The positive reception was part of it, but more than that was putting my own spin on a character I love. I’ve been an artist my whole life, but this was my first attempt to bring my own style to the world of the Rocketeer, and I couldn’t be happier with how it turned out.”
14th Annual Chili Cookoff
For the 14th time, TF7 hosted our Annual Chili Cookoff, with special focus this year on the packet of pain, the harbinger of heat, the chili pepper.
14th Annual Chili Cookoff
For the 14th time, TF7 hosted our Annual Chili Cookoff, with special focus this year on the packet of pain, the harbinger of heat, the chili pepper. The winners of our internal cookoff took on family, friends, and clients to determine the best cooks in town.
The evening kicked off with cowboy cocktails from the “watering hole” as guests and competitors alike enjoyed crackling fire pits and live country music. Everyone’s favorite Old Western trail camp from last year featured a brand new, custom built element—a full scale Saloon, complete with swinging doors for guests to stroll through on their way to dinner.
During the three-course competition, attendees voted via text for their favorite chili, side dish, and dessert, as well as best entry name in each category. Winners received an assortment of prizes, including inscribed tools to aid in refining their craft, as well as bragging rights, which were heartily exercised for the remainder of the night.
Fire Up the Chainsaw
Twenty Four 7 recently teamed up with local chainsaw artist Toby Johnson to brand their Buck and Bison Buildings.
Fire Up the Chainsaw
Twenty Four 7 recently teamed up with local chainsaw artist Toby Johnson to brand their Buck and Bison Buildings.
Cheers to a bit more of the great outdoors right here in the city.
Cannonball Contest Drenches Bystanders
This is what happens when you have an open bar mere steps from a swimming pool...
Cannonball Contest Drenches Bystanders
This is what happens when you have an open bar mere steps from a swimming pool. The e-mail taunts leading up to the TF7 cannonball contest were plentiful and the contestants did not disappoint.
Best Pre-Performance – Kris Wigger: Don’t discount the artistry of this 6-foot-5 former footballer. As the theme song from Star Wars thundered over the sound system, “Wiggs” paraded around the pool in nothing but a Darth Vadar mask. And swim trunks. He pumped his fists in the air before drenching all innocent bystanders.
Biggest Splash – Alex Daisley: This fine fellow hails from the Queen’s England and the ladies swoon over his British accent. His prim-n-proper is offset by a large tattoo on his back – visible as he tucked knees-to-chest and crashed into the water – causing the greatest of tidal waves.
Best Style & Form – Mimi Lettunich & Jon Roy: As previously mentioned, there was a pool and alcohol in the same vicinity. There was also a ladder and a rooftop. While very ill-advised, it was still a spectacular sight to see the pair jump hand-in-hand into the deep end. Further proof that these two are comfortable with risk – especially when the rewards are great.
Mule Deer Cabin Pounded with a Blanket of White.
We’re rooted in the Northwest and we love it. That’s why we took a bit of the Northwest to New York...
Mule Deer Cabin Pounded with a Blanket of White.
We’re rooted in the Northwest and we love it.
That’s why we took a bit of the Northwest to New York. And why we built Mule Deer Cabin at the base of Mt. Hood. It’s a short drive from Portland and a world away from everyday. It’s the perfect place for creative brainstorms, weekend retreats and, of course, a cocktail or two.
PRESENTLY LOOKING FOR:
Account Executive
An Account Executive with out-of-this-world people skills and the drive to be a leader on our accounts team. If you can think strategically about growing accounts while leading current ones in your sleep, read on.
LEARN MOREAccount Executive
Overview
The Account Executive is responsible for leading the cultivation and development of key account business relationships. This includes guiding business strategies, brand marketing programs and related creative experiences. This role requires an understanding of clients’ businesses and strategic drivers in order to deliver successful projects and programs, as well as demonstrated leadership and management skills.
Responsibilities
The Account Executive must be able to effectively communicate our diverse skill set in strategy, experience design and marketing during new business opportunities. This intrinsically motivated team member should be able to work independently to meet business objectives and established sales goals while supporting team initiatives. Successful candidates have a passion for solving problems and creating innovative solutions.
Desired Skills & Abilities
- Highly-organized with strong attention to detail and follow-through
- Experience in retail and other environmental programs is important and preferred
- Strong analytical, strategic, and creative thinking skills
- Results-oriented, goal-focused and budget conscious
- The ability to function independently as well as in a team setting
- Time management skills, as well as the ability to effectively establish priorities and manage multiple projects in a fast-paced environment
- Excellent written and verbal communication skills
- Confident and diligent ownership of the responsibilities entrusted by the client and the agency to build a positive and lasting relationship
The Account Executive will:
- Provide consistent leadership and service to each account; this includes availability and adaptability, partnering in short- and long-range planning, and proactive communication
- Write scopes of work, creative briefs, estimates and project quotes, which clearly outline objectives, process, deliverables and project profitability
- Work in concert with Strategy and Design to evaluate all deliverables and ensure alignment with client objectives and business goals
- Command knowledge of budgets throughout the progression of projects
- Lead client kick-off meetings and internal project reviews
- Act as primary liaison between client, internal teams and outside partners
- Develop projections and participate in marketing and sales off-sites and meetings
- Achieve annual sales goals provided at the onset of each year
- Ensure that the client needs are met on time, on budget and with the highest level of service
- Travel as necessary to support project and client needs
Education & Experience
- 6+ years experience in account / brand management in similar industry
- Experience in retail and other environmental programs is important and preferred
- History of effective team leadership while managing complex projects with multiple deliverables and tight deadlines
- Bachelor’s Degree in business, marketing, communications or related field
- Experience supporting creative projects that entail creative (copy & design), digital, engineering and production elements
- High level of proficiency in MS Office applications (Outlook, Word, Excel) is required
- Ability to learn / manage information-sharing platforms and conference software (i.e.: WebEx, Basecamp, Dropbox, SmartSheet) as needed
We offer competitive pay and a robust benefits package. If you have the chops, a sense of humor and an email account, we invite you to fire off a resume and cover letter with Account Executive in the subject line to: marketing@twentyfour7.com.
No phone calls, please.
Senior Graphic Designer
A Senior Graphic Designer with a passion for blowing minds and pushing boundaries. If your obsession with design hast taken over your life, drop us a line.
LEARN MORESenior Graphic Designer
Overview
We are looking for curious collaborators who understand how strategy drives creative direction, directs inspiration, and generates the core ideas that inform an effective concept across a wide range of mediums.
Responsibilities:
The graphic designer leverages strategic insights to conceptualize and execute design for various creative projects/campaigns. He/She will work closely with a multidisciplinary team of designers, technologists, copywriters, and strategists to elevate consumer experiences for multiple clients and brands. The responsibilities of this position include the ability to:
• Brainstorm, envision ideas and formulate concepts to create and develop unique and compelling consumer experiences.
• Partner with the creative team to translate brand strategy, research insights, and rationale into cohesive design, with a focus on the needs of consumers.
• Create thoughtful graphic design elements blending strategic insights and collaborative creative inspiration
• Work expertly across various mediums (digital, retail, VR, social, print, video, etc.) to create dynamic consumer experiences.
• Collaborate with the account team to prioritize client needs and business objectives
• Present and share creative work (both internally and client-facing) with a strong ability to craft narrative around design rationale
• Some travel required. (Short trips are highly likely. Our clients are everywhere.)
The Senior Graphic Designer role requires:
• Deep knowledge of how consumer experience is tied to an overall brand strategy.
• Understanding of how various types of media, including graphic design, digital/social media and video integrate with 3d design and experience design.
• Keeps abreast of industry trends, technological innovations, and cultural shifts.
• Knows what it takes to work with top brands, world-class companies, and with demanding clients who expect the absolute best.
• Self-motivated, works well on their own AND thrives in a collaborative and entrepreneurial environment.
• Willingness and enthusiasm to participate at all levels.
Education & Experience:
• 5+ years of experience in the retail/design or other creative agency
• Well versed in all phases of design and the creative process
• Bachelor Degree in design or related professional creative degree/equivalent work experience
• Understanding of the strategic and creative process
• Computer Skills:
– Adobe Creative Suite (Acrobat, Illustrator, Photoshop, In Design)
– Microsoft Office programs (Word, Excel)
– 3d computer software know-how is a plus. (SketchUp, Maya, etc.)
We are always expanding our in-house digital capabilities and welcome additional technological and/or software skills.
We offer competitive pay and a robust benefits package. If you have the chops, a sense of humor and an email account, we invite you to fire off a resume and cover letter with Senior Graphic Designer in the subject line to: marketing@twentyfour7.com.
No phone calls, please.
ALWAYS LOOKING FOR:
Curious self-starters with a blend of ego and humility who can confidently navigate a highly entrepreneurial environment. If you’re fearless, flexible, and a little weird, drop a note below and let us know what Spotify station we should be playing on the office speakers.
